$10 from every order goes to savvi the foundation
Jess - Founder Story
Founder of SAVVI
Jess Redfern
Building a movement for ambitious women through fashion, confidence, identity and self-development.
5,000+
Women Coached & Inspired
10
Years of Impact
96%
More Confident With Great Style
#1
Best-Selling Author
“No woman’s future is beige.”
I’m Jess — founder of SAVVI.
SAVVI is confident, colour-led fashion designed for real life — because no woman’s future is beige.
Over the past 10 years, I’ve worked with more than 5,000 women on confidence, identity, and growth — from building businesses to rebuilding themselves.
Through this work, I became a best-selling self-published author and hosted events across the Australian East Coast, creating spaces where women feel seen, supported, and capable of more.
At the core of everything I do is one belief: women aren’t meant to do life alone.
The SAVVI Mantra
“Do something today your future self will be grateful for.”
This has become more than a quote — it’s the foundation of everything I build.
SAVVI was created to remind women that confidence isn’t something you wait for. It’s something you practice in the small decisions you make every single day.
Because your future self is built by what you choose today.
Behind the Brand
I’m also a mum of three under three, living in a country town in Central West NSW.
Most days look like business meetings between nap times, voice notes while folding washing, designing collections after bedtime, and chasing big dreams while raising little humans.
And honestly? That’s exactly why SAVVI exists.
Podcast Interviews • Speaking • Media
Available for Conversations That Matter
Topics include women in business, confidence, motherhood and entrepreneurship, personal branding, identity, fashion with purpose, building community, and creating a bold life.
Enquire About Media & Speaking“What you wear isn’t superficial — it’s powerful.”
Because when a woman feels confident in how she shows up, everything changes.